Every industry can benefit from a ghostwriter, and in 2025, it’s more dynamic and in-demand than ever. Here’s what’s making waves in the world of ghostwriting, especially for Indian authors and businesses.
- AI-Assisted Ghostwriting: AI tools are becoming increasingly sophisticated, helping ghostwriters streamline research, structure outlines, and even generate content drafts. While nothing can replace human writers, AI can certainly do some of the heavy-lifting in terms of research and ideation. With growing demand for maximum output in minimum time, AI can take some of the pressure off, making it an increasingly popular writing companion for ghostwriters.
- Subject Matter Expertise: Clients don’t just look for someone who can write; they want someone who knows their industry inside out. Niche expertise is particularly in demand in sectors like fintech and wellness where deep domain knowledge can make or break a project.
- Personal Branding: Be it short articles or full-length books, ghostwriting focuses on authentic, compelling narratives that align with the client’s voice and values. This helps businesses and entrepreneurs build their personal brand and establish themselves as a credible leader in their industry.
- Memoir and Legacy Projects: We’ve seen many celebrities and influencers write memoirs, but they aren’t restricted to celebrities any more. A large number of individuals are now keen to document their life stories, whether to share their legacy, highlight family history, or inspire future generations.
Ghostwriting isn’t just about words on a page; it’s about capturing voices, shaping narratives, and crafting content that resonates. Whether you want to build a brand, tell a life story, or create some compelling fiction, we’re here to help you get started!
