Creative Practice 101: The Business of Working Independently

Creative Practice 101:
The Business of Working Independently

A 3-day workshop with Shreevar Chhotaria

Introduction

You’re good at what you do. But how do you become a creative that brands like The Ken, Amazon India, Blume, and Ugaoo actively want to work with?

After going independent, Shreevar Chhotaria built a multimedia creative practice that spans podcasting, social-first IPs, brand collaborations, and editorial strategy. From hosting and producing a podcast at The Ken to working with Amazon India, Google News Initiative, Blume, Ugaoo and leading projects across formats, he has shaped a career that blends creative ambition with business clarity.

In this three-day workshop, he unpacks how he built that path, and shows how you can create your own!

You’ll explore how to position yourself clearly, pitch with confidence, and build visibility so the right opportunities come to you. You’ll learn how to attract the brands and projects you dream of, make yourself seen by the people you want to work with, and deliver work that leaves a lasting impression. And you’ll understand the systems and foundations that support sustainable growth.

The aim is to help you build an independent creative career that draws the right collaborators and projects, while opening doors to long-term opportunities.

Duration : 6 hours

Dates : 14th, 15th (Sat-Sun) and 21st March (Saturday)

Time : 10:00 AM to 12:00 PM IST

Location: Online via Zoom

Key Takeaways:

Learn how to position yourself and pitch with confidence to attract the right clients and projects.
Understand the foundations; contracts, cash flow, and business systems that allow your practice to scale and thrive.
Gain insights into building credibility, visibility, and a career that lets you pick projects you’re excited about.

Highlights

Build a Stronger Foundation

Learn how to pitch your work clearly and confidently
Understand what clients actually look for, and how to respond
Build workflows that support both your creativity and your income

Hear from the expert

Hear directly from Shreevar’s experience as an independent creator
Get live feedback on your pitches or project ideas
Understand the basics of contracts and finances

Put it Into Practice

Work on a real pitch or project plan during the workshop
Structure proposals that are clear and professional
Walk away with templates and systems you can use immediately

Wondering if this workshop is for you?

Drop a query and we will get in touch to answer all your questions.

Meet Our Instructor

SHREEVAR CHHOTARIA

Scriptwriter, Producer, Content Creator

Shreevar Chhotaria is an independent creator and consultant based out of Mumbai. After having worked full-time with brands like The Ken and JioSaavn, he went independent in early 2023 and has since worked with brands like Amazon India, Blume Ventures, Red Bull, and Ugaoo. He’s also the host and producer of the podcast ‘That’s What Shree Said’ which has been featured on Apple Podcasts’ New & Noteworthy list!

What Our Clients Have to Say

This was really amazing and I never thought that there would be/could be a session where someone could actually tell you about publishing. This workshop was a unique experience. I had very little information about traditional publishing and other than the technicalities.

Deepika MishraFreelance Content Writer / Curator

I found the workshop quite useful as I had no prior knowledge of how publishing works - the concept of query letters, importance of body of work, how publishers decide what to commission, etc. Thanks for your insights!

Ila ReddyNon-profit Consultant and Content Writer

This is a great workshop especially if you're a beginner and are curious to know more about the world of editing & publishing. The instructor is patient, supportive, and well versed with their respective areas of expertise.

Sangeetha MenonRights Manager, Tulika

Had some great takeaways. I found the chance to get personal feedback amazing, along with the tips and tricks mentioned.

Jas HariaSoftware Engineer

Frequently Asked Questions

Q: Who is this workshop for?

A: This workshop is for any creative; writer, designer, editor, or consultant looking to professionalize their independent practice. Whether you’re just starting out or looking to scale your existing business, this is for you.

Q: I’m already freelancing; will I learn anything new?

A: Definitely. Many creatives ‘wing it’ for years. This workshop is designed to fill the gaps in your business knowledge, helping you tighten your contracts, streamline your finances, and land clients more strategically.

Q: What should I bring to the workshop?

A: A notebook, a laptop, and a project or business idea you are currently working on. We’ll have practical assignments, so come ready to build something for your own practice.

Q: Will there be opportunities to ask questions?

A: Absolutely. Each session is interactive with dedicated time for Q&A. Shreevar will provide direct feedback on your assignments and strategies.

Q: I’m currently employed but want to build my own creative practice. Is this useful?

A: Yes! In fact, learning the systems of pitching and contracting before you take the leap is the best way to ensure a smooth transition and avoid common pitfalls.

Q: Will I need to share my financial details or project with others?

A: Sharing specific personal financial data is not required. You will work on a practical assignment (like a pitch or a project plan) where you can choose how much you wish to share with the group for feedback.