Tara Khandelwal is an editor, writer, journalist and the founder of Bound. She’s a graduate of Barnard College, Columbia University, Imperial College and the Columbia Publishing Course. She currently works with Asia’s largest literary agency, Writers’ Side. In the past, she has worked with The Times of India, Penguin, BloombergQuint, SheThePeople.TV, Rupa, Harper Collins New York and many more organisations.
Using her own experience of running a successful digital brand, Tara Khandelwal will show you how to identify shortcomings in your brand content, and how to make your brand accessible to your customers in this one-on-one course. Each session is filled with tips, tricks, observations and practical examples to help you write personalized content for your brand.
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Learn how to create content that will get your customers invested in your brand story and ultimately in your product.
Understand the importance of scheduling and segmenting content for different platforms.
Find a clear roadmap of how to create content that fits your brand.
Learn how to keep your narrative fresh while generating a substantial amount of content at the same time.
Explore the method of conveying credibility, experience and authority through content.
Receive expert analysis of your brand’s content across different verticals.
Together, we will analyse and identify the shortcomings that exist in your brand content, across platforms. This will help us in understanding how to make your brand accessible to your customers.
Good content is all about building connections. You will learn how to write personalized content for your brand that strikes a chord with your customers and ultimately translates into brand loyalty.
Sharing your content at the right time and in the correct formats is essential for its success. This class will teach you the ins and outs of publishing your content across platforms and equip you with tips and tricks to elevate your online presence.
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