Quality content can help you build trust and convey your brand’s experience and authority. Good writing is all about taking your customers on a journey, getting them invested in your stories and therefore in your product. In this special session with Bound, you will gain better insight into the tips and tricks you can use to keep your customers hooked onto and delighted with your content, whether it is through your website/blog or Linked In articles.

The session will take you through the entire writing process: from ideation to creation. We will be covering topics like choosing a catchy title, conveying credibility, thinking of interesting story ideas, scheduling and segmenting content and most importantly, how to add in elements of surprise throughout your narrative. 

You will learn how to keep your narrative fresh while being able to generate a substantial amount of content at the same time.