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Demystifying The Indian Publishing Industry

Demystifying The Indian Publishing Industry


Research Report by Megha Jha, Tara Khandelwal & Aishwarya Javalgekar

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Demystifying Indian Publishing:
Bound’s Industry Insights & Predictions 2021

It is a comprehensive research report based on six months of research, our experience and inputs from leading professionals such as publishers, editors, authors, and bookstore owners. 

It highlights important trends in the Indian publishing industry over the last 10 years, significant changes that occurred during the pandemic and our predictions for the future.

Available For Free! 

Demystifying The Indian Publishing Industry

About The Authors

Megha Jha

Megha Jha is a writer, researcher, and the Head of Brand Strategy and Communication at Bound. She has a Bachelors in Journalism and Mass Communication from Amity University, Mumbai. She has pursued internships at Penguin Random House India, Juggernaut Books, DSSC Idea Labs and Verve Magazine in the past. She is drawn to new concepts, unconventional brands and literature.

Tara Khandelwal

Tara Khandelwal is an editor and the founder of Bound. With over 9 years of experience in publishing, she has worked at companies such as BloombergQuint, HarperCollins, Penguin India and SheThePeople.TV. She has graduated with a degree in Economic History from Barnard College, Columbia University, an MSc in Management from Imperial College and is an alumna of the Columbia University Publishing Course.
Demystifying The Indian Publishing Industry

Aishwarya Javalgekar

Aishwarya Javalgekar is the Head of Content at Bound. She has a Masters in English (Public Texts) and a Certificate in Book Publishing. She is a writer and editor with internships at Simon and Schuster Canada and Zubaan Books, India under her belt. She loves reading genre-bending stories and running her feminist zine, ang(st).

Unbox this first-of-its-kind research report.

It has something for everyone. Find out more below:


Wondering what other Indians are reading but too shy to ask? Curious about literary festivals? Well, this is the document for you! From data on who’s reading what, which book is on the charts, and how to pick the perfect book, we have all the answers right here!


Always wanted to know your way around the perfect manuscript? Wanted someone to guide your way to the next award nomination? Does India even have a market for what you write? We’ve done the research for you so you can focus on writing. Now is your time to get that book out!


Trying to figure what to publish next? Are people even reading anymore? If so, what are readership trends? Target YA or Adult book markets? You’ll find answers to these and know more on the future of publishing. All in one document!

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Demystifying The Indian Publishing Industry



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