By Tara Khandelwal and Aishwarya Javalgekar
As editors and book lovers, we have always been in awe of how stories can be told across formats. With shorter timelines and easy access to episodes, podcasts have become a successful method of reintroducing oral storytelling in our daily lives.
Whether you want to establish your expertise, try out a new format or find a creative way to market your book, here are eight reasons why converting your book into a podcast might be a good idea.
1. Launch a new creative project
Expand your creative horizons by adding ‘podcaster’ to your list of talents and identities. It’s challenging and a great learning experience for all kinds of writers and storytellers. You will become more confident and tech savvy, a better speaker, and learn how to write for a new format.
2. Reach a larger audience
Podcasts are rapidly becoming the storytelling format of choice due to India’s love for audio, pandemic listening habits and screen fatigue. People also love listening to podcasts while multitasking, since they might not have the time or mental space to sit and unwind with a good book.
Turning your book into a podcast can help you reach not just avid readers, but all kinds of content consumers. They can find out more about you and your book and have the option of choosing the most convenient format for them. And you can always lead your listeners back to your book and let them make an informed buying decision.
3. Get your readers in one place and own your content
While your readers might find out about your book from different sources, your podcast can be a space where they all gather together and interact with you. And just like a book, all the content created for your podcast is your intellectual property. Think of it like a never ending book event with your loyal fans!
Wondering why podcasts are so popular? Here are 6 reasons why they are trending in India!
4. Reveal more of yourself
From our Books and Beyond podcast, we know that readers love to know more about the thoughts, creative process and life experiences of their favourite authors. A podcast allows you to connect directly with your readers in real time. You can delve deeper into the content, the thought process, and probably other things that you couldn’t include in the book itself. It also makes your content more intimate and personal. We say it’s a win-win for both you and your readers, where they get more insights into your life and you get to gush about your work. Overtime, as your podcast listeners become the core of your community, it will deepen your relationship with each other.
5. Alternative ways to earn
Creating content that’s valuable always means the possibility of opening up avenues to create revenue, especially in the long run. You can monetize your podcasts through advertisements, sponsorships, and even collaborations. Brands often pay you to refer to them and talk about them in your episodes. Some might even offer to pay additional revenues when a customer makes purchases using your referral code.
6. Ready content
A published book or an edited manuscript becomes ready-made content for a podcast. All you need to do is adapt it to the podcast format! This means breaking down the book into short episodes with accessible language and adding elements like concrete takeaways, personal touch or sound effects.
7. Short timelines and immediate feedback
While publishing a book can take a year or more, podcasts have a shorter timeline. For instance, we at Bound can convert a book into a podcast and launch it in six to eight weeks. This means that your stories or message can swiftly reach a broad audience.
Podcasts are also great for immediate feedback. Listeners decide what they want to hear and how they want to hear it. Therefore podcasts are a good way of testing if you are staying relevant to your audience or not. You can analyze the response to different episodes, experiment with different formats, and also figure out what kinds of listeners find your content appealing.
8. Maintain consistency and beat the writer’s block
It is easy for storytellers, especially writers, to fall into writing slumps. By releasing regular episodes, podcasting helps you develop a writing routine and experiment with your writing. Plus, engaging with your audience can be a huge motivational boost that will encourage you to write more.
Why Bound Offers Book To Podcast Services
The Bound team has decided to combine its expertise in books and podcasts to come up with this exciting service! We love ensuring that storytellers reach a wider audience with the best formats.
Wondering if your book would make a good podcast? Reach out to us at [email protected] to find out!
Looking for a community to share your love for podcasts? Whether you are a listener, host or admirer of podcasts, we have created a fun and engaging community for you! Join our PodSquad Whatsapp group for exclusive insights, interaction and expert advice on podcasting.
About the authors
Tara Khandelwal is a writer, editor and podcaster. She is the founder of Bound which provides skill building for creatives through writers’ retreats, workshops, writing coaching and editorial services.
Aishwarya Javalgekar is a writer, editor and podcaster. She is the Head of Content and Podcasts at Bound and hosts The Book People podcast. She loves reading genre bending novels and coloring her hair.